Mark Baer to Take Reins as Crowe CEO Next Year

Mark Baer

Mark Baer

Chicago-based Crowe (FY19 net revenue of $951.9 million) has announced that firm veteran Mark Baer will be appointed CEO effective April 1, 2021, when current CEO Jim Powers completes his second and firm-mandated final term. The firm’s CEO succession plan includes a one-year transition period for Powers and Baer to work together.

Baer has been the MP of Crowe’s audit and assurance services area for the past five years. He has also served the firm as a member of Crowe’s firmwide management committee, CEO advisory council and partner screening committee. Baer worked with a Big 4 firm for 10 years before joining Crowe in 2001 and being admitted as a partner in 2003.

“Mark was chosen to lead our firm for many reasons but primarily due to his visionary mindset with a focus on our digital transformation, his track record of successful leadership of our audit and assurance practice and his commitment to audit quality,” says Dawnella Johnson, Crowe board chair. “He’s a strong communicator and inspirational leader, with a concentration on building talent and teams.”

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