Brown Smith Wallace Adds Marketing Services

Tom Etling

St. Louis-based Brown Smith Wallace (FY18 net revenue of $50 million) is adding marketing to its advisory services offerings, the firm announced.

The firm has 30 practice areas, and offers cybersecurity, data analysis, software selection and business performance consulting. The advisory services group employs more than 60 professionals.

The new marketing advisory practice will be led by Tom Etling, who previously served as the CEO of Dovetail, a St. Louis-based brand communications agency. He has also served as chief executive officer at St. Patrick Center, which offers housing and other services for the homeless, and he also held senior leadership positions in marketing for the Gateway Arch.

“Our core accounting and tax work and deep relationships with our clients’ C-Suite personnel put us in a unique position to spot trends and opportunities,” says MP Tony Caleca. “Launching the advisory practice was a bold move for the size firm we were in 2002, but it positions us well today as we help our clients grow and transform their businesses in the ever-changing world we live in.”

When the advisory services group began, Brown Smith Wallace had annual revenues of $11 million and employed 100 people. The practice is a strong performer for the firm, with approximately $11 million in annual billings – doubling in size over the last five years.  The firm now employs 300.

More news from Brown Smith Wallace