Collins Barrow Rebrands as Baker Tilly Canada

Grant Galbraith

Collins Barrow National Cooperative Incorporated, the largest group of independent chartered accounting firms in Canada, will take on the name and visual brand of its global network, becoming Baker Tilly Canada Cooperative.

As Canadian leaders in audit, tax and advisory services, Baker Tilly Canada’s 20 firms have a long history of serving clients from coast to coast with excellence and are known for their entrepreneurial drive and mindset. Their unique network model allows each firm to retain autonomous ownership and management, while simultaneously investing in national initiatives and representation.

At a global level, Baker Tilly Canada has been the Canadian representative of the Baker Tilly International network of independent business and accounting firms since 2009, providing clients access to an international platform. With members in 147 territories and a combined worldwide revenue of $3.4 billion USD, Baker Tilly International is a respected and thriving brand on the global financial stage.

On Dec. 3, 2018, Baker Tilly International introduced a new brand and visual identity, which is now in turn the foundation for Baker Tilly Canada’s rebrand. A new tagline and purpose is at the heart of this brand evolution: “Now, for tomorrow.” It signifies the dedication and investment – at both a global and national level – to build a solid foundation of growth in the present, for the future.

The National chair of Baker Tilly Canada, Grant Galbraith, explains the value of this rebrand for the network’s firms and clients alike. “In a rapidly changing and complex financial environment, nationally and globally, our independent network is agile and evolving,” he says. “We are deeply committed to our investment in local expertise and service excellence, while embracing the power of global perspectives and connections. In doing so, we are strategically augmenting the value we provide to clients in all industries.”

“The new Baker Tilly brand is a symbol of our capacity to adapt to the ever-changing needs of clients around the world,” says Ted Verkade, CEO of Baker Tilly International. “We invest in great relationships and conversations to achieve great futures. By embracing the opportunities and challenges of tomorrow, in the present, Baker Tilly Canada is creating a catalyst for innovation, growth and client success.”