Smith Elliot Kearns Rebrands as SEK

Hagerstown, Md.-based Smith Elliot Kearns & Co. (FY17 net revenue of $19.1 million) has changed its name to SEK.

“Over the years, our clients and communities have come to refer to us by the acronym SEK, and we are proud to incorporate that title as a part of our sleek new brand redesign,” the firm announced.

Along with the change in name, SEK has launched a new logo. The compass logo is designed to “provide our clients with clarity of direction and peace of mind is clearly demonstrated. Rest assured, we are still the same company and team, but now with a new and bolder presence.” The tagline is “Guidance you can count on.”

In addition to Hagerstown, Md., SEK operates from five Pennsylvania offices in Camp Hill, Carlisle, Chambersburg, Hanover and York.