Skoda Minotti Appoints Fieldman as Director of Marketing

Alyson Fieldman

Alyson Fieldman

Cleveland-based Skoda Minotti (FY17 net revenue of $53.7 million) announced that Alyson Fieldman has been appointed director of marketing. Fieldman will lead and oversee marketing, business development and communications strategies for the firm.

Fieldman has more than 15 years of experience in professional services marketing. As director of marketing for Skoda Minotti, she will work closely with leadership to set the firm’s marketing strategy in order to grow the business and its service lines. Specific expertise includes branding, business strategy, business development/sales, content marketing, management, marketing communications, public relations, social media and website development.

Prior to joining Skoda Minotti, Fieldman was managing director of client service for One North, a Chicago-based digital agency focused on professional services. She worked her way up from project manager during her decade-long tenure there. Prior to that, she was an account manager at Greenfield/Belser, a Washington, D.C.-based branding agency with expertise in the legal industry.

“Our search process identified candidates that were all outstanding in their own regard, yet Alyson was exceptional,” says Jonathan Ebenstein, partner and managing director of Skoda Minotti’s Strategic Marketing Group. “Her extensive marketing and communications background, combined with professional service experience, adds tremendous depth to the firm. Alyson understands what drives us, because it’s driven her, too. Her insight on business communications allows us to understand and meet our clients’ diverse needs.”