Marketing Achievement Awards Presented by AAM

Twenty-nine awards for marketing accomplishment were awarded May 14 by the Association for Accounting Marketing at its annual award gala, which features awards in multiple categories: websites, branding, multimedia and maverick marketing.

Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged more than 100 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically and measurable results.

The categories and winners are as follows:

Advertising

  • Digital Advertising, ORBA
  • Print Campaign: Total Spend of $24,999 of Less, Henderson Hutcherson & McCullough
  • Print Campaign: Total Spend Above $25,000, BKD CPAs & Advisors

Branding

  • Integrated Branding Programs: Budget Above $100,000, BKD CPAs & Advisors
  • Integrated Branding Programs: Budget Below $100,000, MichaelSilver
  • Logo New or Refreshed, Casey Peterson Ltd.

Business Development Initiative

  • Customized Sales Initiative or Approach, RSM Canada

Collateral and Content Marketing

  • Announcements/Invitations, Berdon LLP
  • Blogs, Freed Maxick CPAs PC
  • Brochures, ORBA
  • Integrated PR Campaign, Dixon Hughes Goodman LLP
  • Publications and Newsletters, BKD CPAs & Advisors

Events

  • Budget between $10,000 and $24,999, Margolin Winer & Evens LLP
  • Budget less than $9,999, Rea & Associates Inc.
  • Budget about $25,000, Grant Thornton LLP

Marketing and PR Campaigns

  • Client Service/Survey, Herbein + Company Inc.
  • Direct Marketing Campaign, TD&T CPAs and Advisors PC
  • Integrated Marketing Campaign, SVA Certified Public Accountants
  • Nurture/Lead Generation Campaign, EKS&H LLLP
  • Recruiting Campaign, Keiter
  • Social Media Campaign, Henry+Horne

Video and Multimedia

  • Program Budget above $10,000, WithumSmith+Brown PC
  • Program Budget below $9,999, BKD CPAs & Advisors

Website

  • Project Budget between $10,000 and $24,999, Glass Jacobson Financial Group
  • Project Budget above $25,000, ORBA
  • Project Budget below $9,999, Hartmann Blackmon & Kilgore PC

We AAM to Serve

  • Small Firm, KPM CPAs & Advisors
  • Medium Firm, Rea & Associates Inc.
  • Large Firm, Crowe Horwath LLP