Sikich Welcomes Petroff as Marketing Director

Cameron Petroff

Cameron Petroff

Naperville, Ill.-based Sikich (FY16 net revenue of $146.5 million) welcomed Cameron Petroff as marketing director. In this role, Petroff will oversee the firm’s corporate marketing and shape the marketing strategy for its accounting, tax, audit, and advisory and managed services practice areas.

“With impressive experience developing marketing strategies for large professional services organizations, Cameron will play a crucial role in supporting our firm’s ambitious growth,” says CEO Chris Geier. “His background in rapidly growing organizations and strategic approach to marketing will allow us to effectively showcase our broad-based capabilities as comprehensive business advisers for our clients.”

Petroff has nearly 15 years of expertise in strategic planning, marketing analytics, brand positioning, prospect targeting, new product launches, and internal and external communication. Before joining Sikich, he was marketing director for the central region of BDO. Petroff has also held marketing roles, including national marketing manager, at Deloitte.

“Sikich brings a truly different and bold approach to professional services and has aggressive growth plans,” says Petroff. “I’m excited to join the team, and I look forward to building on the firm’s strong marketing foundation to sustain growth for our practices.”