Spotlight On … Mark Duren

Name: Mark Duren
Firm Name: Lutz
Title: Managing Shareholder
Accomplishments: 

Mark Duren

Mark Duren

  • Elected in 2015 as managing shareholder of Lutz of Omaha, Neb., (FY16 net revenue of $32.6 million).
  • Served as department head for audit and tax departments over the course of 25 years with the firm.
  • Active in faith-based organizations in a variety of capacities.

As an IPA 2016 Best of the Best firm, Lutz has demonstrated exemplary financial and operational success. What’s the most important differentiator that ensures success for the firm?

We have been able to assemble an outstanding ownership group that continually strives for improvement. At Lutz our professionals demonstrate “Mind What Matters” through expert accounting and business solutions offered to our clients. We manage to everyone’s strengths to allow us to serve our clients and provide opportunities for personal growth and in turn a rewarding career. Lutz relies on our leadership team as they set the tone for the rest of the firm. Management’s attention to detail and desire for unique and efficient service offerings as well as process improvements has resulted in a competitive advantage for Lutz. We continue to hold weekly meetings with the partner, director and manager group to discuss firm matters as well as business development. Our size has made this challenging, but worth the effort.

Your firm recently expanded to Lincoln. What potential do you see in that marketplace for clients and staff?

Although Lincoln is relatively close to Omaha, the culture and business environment is significantly different. To be successful we believe the firm must invest in Lincoln with Lutz members residing there and giving back to the Lincoln community. The business community, city of Lincoln and the University of Nebraska continue to invest in infrastructure to attract and retain entrepreneurs and professionals. We felt Lutz needed to be part of the investment to assist in Lincoln’s future growth. In addition, we consider Lincoln as a gateway to central Nebraska, which gives us the opportunity to expand our market as well as provide local service to our clients in many communities throughout Nebraska.

lutz_tag_vert_rgb-2016With services such as Lutz Financial, Lutz Tech, Lutz Talent and Lutz M&A, the firm has greatly expanded its offerings. Do you still consider Lutz a traditional CPA firm? 

Absolutely. Lutz has and will continue to be a traditional CPA firm. Over the years we have developed complementary services to meet the demands of our clients. We strive to be a business-solution firm with offerings beyond customary tax and financial statement services. We will continue to innovate new products and services based on the needs of our client base, but we also understand the importance of a growing our core accounting and tax services.

Lutz has been named a Best Place to Work for Millennials. You’ve been quoted as saying that Millennial employees challenge your processes there to gain efficiency. Can you tell us how Millennials are encouraged to offer ideas to improve the firm?

Lutz has developed our own customized leadership program for senior- and manager-level firm members. Program participants are selected from applications and each class consists of a cross-section of our firm, including members from Talent, Tech, Financial, Admin and the CPA firm. A major requirement of the leadership class includes group projects addressing current firm processes or the development of a solution to a problem. The creativity and practicality of many of the projects has been amazing and many have been immediately implemented. We have been thrilled with the enthusiasm of our younger professionals and their desire to make a difference.

You were elected managing shareholder in May 2015. What was your biggest surprise in taking over the top job?

Two words – challenge and change. Lutz has assembled a terrific group of team members with a goal of offering business solutions to our clients. Managing the process has been a challenge, as we are constantly reviewing and refining our offerings to ensure successful implementation for our clients. A traditional CPA service model varies significantly from wealth management, recruitment and delivery of technology services. Managing the various business lines is a challenge as the sales cycle, delivery model and employee management differ from one another. Simultaneously, our culture must be nurtured and protected as we strive to meet individual and firm goals. I have learned to rely on my board and key members of management, as a collective effort is needed to manage all of our business lines.

Final thoughts?

Despite our growth over the years, Lutz continues to be known for our flexible and family-oriented culture and our ability to infuse fun into work. Whether meeting to play cards on Friday afternoons during busy season, competing in our bi-annual Lutz Olympics or hanging out in our game room, we believe in keeping things lighthearted. Culture is something Lutz has never lost sight of over the years and it will continue to be a top priority for us.

Do you know someone else who would make a good Spotlight? Contact Christina Camara.