Herbein Acquires Cross

Reading, Pa.-based Herbein + Company announced the acquisition of Michael L. Cross & Company, which has served the greater Pottstown, Pa., region since 1982.

All current members of the firm will join Herbein + Company and continue practicing from the same Pottstown office with the added resources of Herbein.

“We share a commitment to building long-term client relationships, and we believe that Herbein’s resources and experience will further enhance every client experience,” says Herbein + Company COO Michael Rowley. Montgomery County is poised for great economic growth for small and mid-sized businesses, and we are thrilled to add our firm’s eighth office in the heart of Pottstown.”

Terms of the agreement have not been made public. However, the strategy behind the merger is two-fold for Michael Cross, president of Michael L. Cross & Company, who says, “As our business clients grow, they require greater industry knowledge and strategic planning. Our individual clients will benefit from Herbein’s depth in areas such as estates, retirement, education, income tax, trusts, investments and other areas of personal finance. Another important aspect of this merger is to provide a succession plan for our clients. While neither my colleague Cindy Smith nor I plan to retire any time soon, this transaction assures continued quality services for all our clients into the foreseeable future.”