AAM Webinar to Feature IPA Interview With 2016 Marketer of the Year

Rhonda Maraziti

Rhonda Maraziti

INSIDE Public Accounting and the Association for Accounting Marketing (AAM) is presenting a free webinar to members from 1 to 2:15 p.m. Eastern, Aug. 16: “Driving New Business: Top Tips from AAM’s 2016 Marketer of the Year.”

Rhonda Maraziti, chief marketing officer for Princeton, N.J.-based WithumSmith+Brown, and her marketing team are credited with growing the firm to become one of the largest in the nation. Ranked No. 28 on the 2015 IPA 100 list, Maraziti’s contribution to the firm’s growth led her to earn AAM’s prestigious 2016 Marketer of the Year award, which is sponsored by IPA.

Her presentation will include a brief overview of her career and a discussion about her marketing and business development efforts at Withum, which now has 14 offices up and down the East Coast, from Boston to Orlando, Fla., new practice areas and an expanded management consulting practice.

Rhonda launched the firm’s niche marketing strategy, heads up growth for 12 industry niches and eight practice lines and has been credited with being “instrumental” in the firm’s 9% growth rate. She will share specifics of particularly successful campaigns, including clips of Withum’s 2012 “Party Rock” flash mob video that’s been viewed more than 70,000 times!

IPA editor Christina Camara will interview Maraziti in this webinar to find out how she:

  • Increased brand awareness of Withum in a crowded marketplace
  • Made thought leaders out of partners who head various practices
  • Strategically marketed niches to generate new business for the firm

Rhonda will answer questions throughout the session so participants can gain a greater understanding of her approach to marketing and business development. This webinar, offered at no cost to AAM members, should benefit both entry-level marketers and experienced professionals alike. Register today.