Investment Entities Rebrand to RKL Wealth Management

Lancaster, Pa.-based Reinsel Kuntz Lesher (FY14 net revenue of $49.6 million) has announced that two investment advisory subsidiaries, wholly owned by Reinsel Kuntz Lesher (RKL), are rebranding under the RKL name effective Jan. 1.

Kuntz Lesher Capital, based in Lancaster, and Sterling Financial Advisors, based in Reading, Pa., will be conducting business as RKL Wealth Management LLC.

The change is intended to connect the three organizations that have been strategically and operationally aligned since their beginnings. Bringing KLC and SFA under the RKL brand will provide greater consistency between the identities of the firm’s various entities, which also include RKL eSolutions and RKL Capital Advisors, the firm announced.

RKL Wealth Management will offer a broad range of services, including investment management, financial planning, estate planning and qualified retirement plans for businesses. In addition, the firm will continue to deliver a tax-efficient approach to all their services through collaboration with parent company RKL. No management changes will result from the rebranding.