Citrin Cooperman Announces Rebranding and New Tagline, ‘Focus on What Counts’

New York-based Citrin Cooperman (FY14 net revenue of $173 million), one of the top 25 CPA firms in the United States, announces the firm’s new tagline, “Focus on What Counts.”

The tagline is part of a major rebranding initiative that reinforces the firm’s strong client-centric history and includes an updated website, a new firm video, and a social media campaign. Focus on What Counts speaks not only to Citrin Cooperman’s passion to deliver services that are customized to clients’ needs through all stages of their business, but also relays how the firm helps clients thrive when they are able to concentrate on what is most important to them.

“The true strength of our services begins and ends with listening to our clients’ needs and allowing them to focus on what really counts,” said Citrin Cooperman CEO Joel Cooperman. “We get this accomplished by going beyond the core audit and compliance functions to provide deeper insight and guidance to our clients with the purpose of helping them grow their businesses and positively impact their personal livelihoods. In effect, we focus on what counts by providing services that are tailored to address our clients’ short-term requirements and long-term business objectives.”

As part of the brand initiative, Citrin Cooperman launched a new firm video and added new images to their website. In addition, the hashtag #CCFocusonwhatcounts was created to encourage business owners to share stories about their winning teams with the Citrin Cooperman community.