Ideas from the 2014 Marketer of the Year – Hear the Free Recording

Randy Mowat

Randy Mowat

Support of the firm founder, constant education of partners on the benefits of marketing, and a few early successes started Randy Mowat on the path of building a marketing culture in what is now one of the largest firms in Canada.

Mowat, senior vice president and partner at Calgary, Alberta-based MNP, shared his experiences and advice for accounting firm marketers Wednesday during a webinar sponsored by INSIDE Public Accounting (IPA) and presented by the Association for Accounting Marketing (AAM). Mowat’s successes propelled him to earn AAM’s prestigious 2014 Marketer of the Year award, also sponsored by IPA.

If you missed his entertaining presentation, presented at no cost, you can listen to the recording at your leisure. Mowat, who began as the lone marketer at the firm in 1997, has played a big part in helping the firm become the largest in Canada after the Big 4, with double-digit growth over the last 10 years.

Mowat’s work created brand awareness for MNP as the firm expanded to more than 70 offices across the country. The firm has sponsored sports venues and properties, giving MNP tremendous visibility. In fact, what’s being called the “one of the finest catches by a Blue Jays outfielder” – a home run-robbing catch by Kevin Pillar April 15 –prominently features MNP’s sign and has been viewed hundreds of thousands of times.

Mowat shared some of his marketing team’s most successful campaigns – and even one effort that bombed – and described how he helped develop an entirely new succession planning niche that brought in nearly 2,000 new client engagements and $7.4 million in revenues in 2013 alone.

Mowat also encouraged marketers to take advantage of the educational resources and networking opportunities available through AAM. Learn about the benefits of membership and check out upcoming webinars. The next AAM-High webinar is free to members: April Nelson, of More Visibility, will present “Stay Ahead of Google updates: SEO Bootcamp,” at 1 to 2:15 p.m. EST May 19.