Machen McChesney Unveils New Brand Identity, Launches New Website

Auburn, Ala.-based Machen, McChesney & Chastain has introduced a new brand identity platform in conjunction with the release of its new website.

The refreshed brand identity includes an updated logo, which is comprised of a shortened firm name, Machen McChesney, and tagline around which the firm will position itself moving forward, “Returning Value.”

Machen McChesney_2015

According to MP Marty Williams, the firm has experienced significant growth in recent years. The goal of this rebranding initiative has been to ensure that the firm and its growing number of employees are communicating a unified, value-driven message.

“Our firm is focused on looking for opportunities to return value,” says Williams. “We understand that by choosing to work with us, our clients are making an investment in their business and their future. At the same time, as trusted advisors we choose to invest in the futures of our clients, employees, business contacts and communities, bringing fresh ideas and opportunities that will help them meet and exceed their professional and personal goals.”

As part of the brand strategy and implementation, the name of the firm will be shortened to Machen McChesney, effective immediately. Partner Don Chastain’s role and position as a partner in the firm remains unchanged as he continues in the same capacity, servicing his clients as he has for the past 32 years.