Daszkal Bolton Introduces New Branding

Boca Raton, Fla.-based Daszkal Bolton (FY13 net revenue of $16.1 million) released a new brand identity to include a modified logo, refreshed website, new slogan and other material.

“We’re inviting our clients to ‘conquer to new ground,’” says Michael Daszkal, MP and co-founder of the firm. “It doesn’t matter whether a client is a business, not-for-profit, or a high-net-worth family. Every client has goals and we’re here to help makes those goals a reality.”

Daszkal Bolton, founded in 1992, is at record size with three offices and nearly 120 people. Over the years, the firm has embraced a reputation of being entrepreneurial in its culture. Its new slogan is said to draw on that reputation.

Daszkal Bolton_2015

Additionally, Daszkal Bolton has long represented itself with a shield. The new brand preserves that history while seeking to draw a more direct correlation between the brand mark and the firm’s value proposition.

“It’s more than a slogan,” says Timothy Devlin, partner and tax services practice leader. “‘Conquer new ground’ is a guiding principle. Just as we embrace an entrepreneurial way of thinking in client service, we continue to think that way for ourselves. Every day offers new opportunities to improve our processes and optimize our resources. We don’t take them for granted. As part of our branding efforts, we have also introduced a new set of core values that underscore sentiments aligned with our value proposition. Every member of our firm has those values by their side while working as a constant reminder to act in a manner consistent with this principle.”

The firm’s new branding was developed as a product of self-discovery according to Lewis Greenberg, director of marketing. “We’ve spoken with clients, our professionals and members of the community,” says Greenberg. “What we heard was consistent. We’re well known for our commitment to growth and our entrepreneurial approach to business. Our dedication to community causes is recognized. We heard reoccurring themes of our providing high growth companies with expertise they need to compete but aren’t likely to have in-house. Our branding is the culmination of those conversations. This isn’t about reinvention. ‘Conquer new ground’ states succinctly what we’ve continuously promised over our 23-year history.”