MBAF Admits Montejo as CMO

Lisa Montejo

Lisa Montejo

Lisa Montejo has been admitted as chief marketing officer (CMO) at Miami-based MBAF (FY13 net revenue of $84.2 million).

Montejo joins MBAF with more than 20 years of experience developing and implementing strategic and tactical marketing initiatives designed to drive growth, market awareness and brand recognition for global and national professional services firms. In her role as CMO, Montejo will lead MBAF’s marketing team in creating and executing a cohesive marketing, brand and communications strategy that includes digital marketing and direct sales support, events and community relations.

“With a proven track record in communications, business development and brand marketing, Lisa is a valuable asset to both our firm and our executive leadership team,” says Tony Argiz, chairman and CEO of MBAF. “She has extensive experience in marketing for professional services firms and a deep knowledge of the accounting industry. We are pleased to welcome her to our team.”

Prior to joining MBAF, Montejo served as the director of marketing for a national public accounting firm and has held marketing positions at other global professional services firms.