Firms in the News: April 29th

Marcum Financial Services Launches Marcum Benefits Marketplace

Marcum Financial Services, an affiliate of New York-based Marcum LLP (FY12 net revenue of $275.5 million) announced the launch of the Marcum Benefits Marketplace, a one-stop online shop for health insurance for groups and individuals.

Marcum says it is the only national accounting firm to offer multiple private exchange platforms to help clients and others comply with the health insurance mandates of the Patient Protection & Affordable Care Act.

The Marcum Benefits Marketplace is designed to help users select, enroll and administer health insurance as well as other benefits for small to middle-market businesses. The Marcum Benefits Marketplace is geared for employers with 1,000 or fewer employees. The exchange also offers a prescription discount program, dental insurance and travel insurance. Additionally, members are given access to financial planning and portfolio management services available from Marcum Financial Services.

“The mandate to provide health insurance is particularly onerous, complex and costly for companies in the small and mid-market categories, as these employers are less likely to have the resources on staff to facilitate ACA compliance,” says Steven Brett, president of Marcum Financial Services. “Many employers are switching to a defined contribution approach when it comes to health insurance, and they need the technology to administer this approach. The Marcum Benefits Marketplace is the solution that provides employers with a centralized, easy-to-navigate resource where they can explore their options and become educated about their different choices, all from one central website. It puts all the information they could possibly need in a single location, saving them the considerable time and frustration of going it alone. ”

In addition to providing health insurance products, Marcum Financial Services also provides cost-benefit analyses to help companies choose the most advantageous benefits programs. Companies electing group plans will receive custom-branded, secure portals where employees can register become educated about their options and make their benefit selections.

For individuals and/or employees without employer health plans, the Marcum Benefits Exchange offers medical, dental and vision plans that are competitive with the federal and state exchange marketplaces. Marcum also offers counselors that are certified to determine eligibility and apply for any federal premium tax credit or cost share subsidy that may be available.

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Windham Brannon Announces Separation From Windham Brannon Financial Group

Windham Brannon (FY12 net revenue of $20.1 million) of Atlanta announced an ownership separation from Windham Brannon Financial Group. The separation positions Windham Brannon as the only Atlanta-based regional CPA firm without a competing wealth management business unit.

Windham Brannon Financial Group, a financial planning and wealth management firm, is being rebranded and moving to new office space. The company will retain its team of financial experts.

“That we have eliminated any perception of conflict of interest is important to our fundamental commitment to serving clients,” says David Kloess, president & CEO, Windham Brannon. “Separating from investment planning allows us to remain true to the fundamentals upon which we were founded.”

“Our relationship with Windham Brannon has been extremely successful dating back to 1999,” says James Heard, president & CEO, Windham Brannon Financial Group. “This has been a great success story for both firms, and we are excited about the prospects and opportunities that lie ahead.”


Legendary Baseball Manager and CohnReznick LLP Team Up on Advertising Campaign

New York-based CohnReznick LLP (FY13 net revenue of $481.8 million) announced that former Yankees manager Joe Torre will continue to serve as its national spokesperson and unveiled its new, multi-million dollar advertising campaign.

The “Game Changer” campaign featuring Torre, who is now executive vice president of operations at Major League Baseball, will run in national business and trade publications, radio spots, integrated sponsorships, digital/mobile ads, social media, outdoor placements and on commuter rail lines. The campaign will also target key trade print and online outlets, focusing on many of the firm’s practice areas, such as affordable housing, commercial real estate, private equity, renewable energy and the services of CohnReznick Advisory Group.

The firm says Torre is featured with eye-catching “game changer” themes, underlining the need to master the uncertainty in the market that many of the firm’s clients face every day. “The language in the campaign underscores the firm’s core belief and attribute – that forward thinking creates results,” the firm says.

“The ‘Game Changer’ campaign is a real departure from typical professional services advertisements and no other accounting firm has a spokesperson with Joe’s visibility and values,” says Chuck Ludmer, CohnReznick’s chief marketing officer.


Associations Team Up For Tribal Government Compensation Surveys

The National Indian Gaming Association (NIGA), National Native American Human Resources Association (NNAHRA) and Albuquerque, N.M.-based REDW LLC (REDW) (FY12 net revenue of $19.8 million) announced they will collaborate on two compensation surveys to benefit tribal governments and tribal gaming enterprises. The three organizations have agreed to work together and endorse each other’s efforts in promoting the adoption of both an industry standard Tribal Gaming Compensation Survey and a unifying Tribal Government Compensation Survey.

In 2010, after members had requested a compensation and benefits survey that included both tribal gaming and tribal government positions, NNAHRA selected REDW to provide those services to its members. In 2013, NIGA re-launched its Tribal Gaming Compensation Survey by bringing it online. NIGA, NNAHRA and REDW recognize that, by joining forces, tribes and their gaming enterprises will benefit from each organization and by having access to national and regional compensation data. Under the partnership, NIGA will make the Tribal Gaming Compensation Survey available to its paid, participating members at no additional cost. REDW and NNAHRA will stop producing their former, separate gaming survey, but will continue to provide related analytical and technical support to NIGA and its members. REDW and NNAHRA will also continue to produce the Tribal Government Compensation Survey. All three organizations will support and endorse each other’s efforts.

“This partnership will allow both NNAHRA and NIGA members to benefit from additional information as they make compensation and benefits-related decisions to ensure they stay competitive in keeping and attracting the best talent,” says Tal Moore, president of NNAHRA.