IPA Sponsors 2014 Marketer of the Year Award, Seeks Nominations

Assoc. Accounting Marketing 2014

MOY Award 2014

INSIDE Public Accounting (IPA) is proud to announce that for the first time, it is sponsoring the Association for Accounting Marketing’s Marketer of the Year (MOY) Award.

“For more than 18 years, IPA has named the ‘Best of the Best’ firms in the nation. Sponsoring the MOY award allows us to extend that view to successful marketers across the profession,” says IPA Publisher Kelly Platt. “We are excited about sponsoring the profession’s most prestigious marketing award, which recognizes the contributions these creative and dedicated professionals make in taking their firms to the next level.”

Katie Tolin, president of the Association of Accounting Marketing (AAM), says of the award, “The credibility of this honor stems from having an unbiased third party sponsor and administer the award to ensure that we are truly recognizing the best of the best.”

 The Marketer of the Year Award will be presented by IPA at AAM’s 2014 Summit, held May 20-23 in Austin, Texas

About the Award Process: Nominees must have held a senior-level marketing position in public accounting for at least three years, although not necessarily at the same firm. Criteria focus on leadership and impact rather than on conceptual or theoretical work. Strong nominees will have made a major contribution to their firm by strengthening an existing marketing program, creating/introducing a new marketing program or significantly increasing a firm’s marketing orientation.

The DEADLINE for MOY NOMINATIONS is Feb. 24, 2014.

To nominate yourself, a deserving marketer, or your firm’s marketer, send an email with the phrase “MOY” in the subject line, along with the following information:

  1. The nominator’s name, title, firm name, phone number and email address.
  2. The nominee’s name, title, firm name, phone number and email address.

As nominations are received by the Feb. 24 deadline, both the nominator and nominee will receive, via email from IPA an MOY questionnaire. Both the nominator and nominee must complete the appropriate forms for the nominee to be eligible, unless he or she is self-nominated. If self-nominated your questionnaire will be sent directly to you.

The DEADLINE for MOY COMPLETED PACKAGES IS MARCH, 10, 2014.

Read about last year’s winner, Jamie Thomas, director of marketing and communications from the LBA Group of Jacksonville, Fla.  If you know of a creative accounting marketer deserving of this award, please share this information with them.

IPA will announce the award on April 22. IPA will present the winner during a formal awards ceremony scheduled during the AAM Summit May 20-23, 2014.