Michelle Golden Joins Kennedy and Coe

 
Salina, Kan.-based Kennedy and Coe (FY13 net revenue of $33.8 million) is restructuring its operations with Michelle Golden, Golden Practices joining the firm to lead its growth efforts. 
 
Golden, who has been working with Kennedy and Coe since December 2012 as an independent consultant, will become a member of the firm effective November 1, 2013. Her primary responsibility is to align sales, marketing, and value creation (the pricing/positioning side) with operations and strategic objectives. She’ll work closely with the firm’s value strategists, industry strategists, and the marketing/communications and sales functions.
 
“We’ve been working with Michelle for almost a year,” says Kennedy and Coe’s CEO, Jeff Wald. “She’s helped us refine our vision and several new strategic initiatives from the idea stage through roll-out. She understands and is passionate about our unique pricing model and industry-growth goals. We’re excited that she’s inspired by the opportunities here and is joining the Kennedy and Coe family.” 
 
Michelle’s 30-year career includes roles as in-house marketing director in a 400-person law firm and an 80-person CPA firm. Before marketing professional firms, she was an accountant with two publicly traded healthcare companies. She is a senior fellow of VeraSage Institute, the think tank for advancing the knowledge professions. For the last 15 years, she’s consulted with CPA firms to improve their growth and profitability, and operated her five-person agency that executed marketing initiatives for CPA firms. Through her work, she earned recognition as one of the Top 100 Most Influential People in Accounting for the last four consecutive years. 
 
“Kennedy and Coe completely inspires me,” Golden agrees. “I’ve been in public accounting for 20 years, 15 of those consulting for firms of every size, from sole practitioners to Big 4. I’ve worked with excellent firms, yet never encountered a firm this¬ extraordinary. They captured my attention in a big way with their commitment to pricing in advance, consistent delivery of high-value results, and constant focus on the client’s perception of worth versus the firm’s time spent in activities. I’ve been working closely with Jeff and the firm’s management team all year and I’m eager—and honored—to see our new initiatives through to fruition.” 
 
Golden will wind down her business, Golden Practices, in October. With the firm’s blessing, she will remain active in the accounting community on pricing and positioning and will consult with other firms periodically.