Survey: One-Third of CFOs Say Employees Are Unclear About Company Goals

About a third (34%) of CFOs said their employees are not very or at all aware of their firm’s strategic objectives, a new survey says.

Workers at smaller companies, of 20 to 49 employees, may know even less about the strategic vision of their company. The Robert Half Management Resources survey says 35% of executives from small companies said their teams are not aware of the firm’s objectives.

“Employees who know about their company’s strategic goals are more motivated to help the business reach them,” said Paul McDonald, Robert Half senior executive director. “Managers need to go beyond simply sharing the vision, however, and show workers how their contributions support the efforts to reach organizational objectives.”

McDonald added, “With fewer staff and a more nimble structure, small companies, especially, have an opportunity to broadly discuss strategic business intentions and rally their teams around those targets.” The survey was based on interviews with more than 2,100 CFOs at companies in more than 20 of the largest U.S. metropolitan areas.