Ernst & Young now EY; Mark Weinberger Becomes EY Global Chairman And CEO

New York-based Ernst & Young (FY11 net revenue of $7.5 billion) has adopted EY as its global brand name, unveiled a new logo and adopted “Building a better working world,” as its purpose and tagline.  The Los Angeles Times noted, however, that the firm’s new name now matches that of EY! Magateen, a magazine that features scantily clad young men. A Google search of EY images brings up photos of young male models in low-cut briefs alongside the accounting firm’s new logo. “That’s not exactly the kind of PR the company was banking on after spending big on a total brand revamp,” wrote the newspaper’s Ricardo Lopez.

In other news, Mark Weinberger has become global chairman and CEO of the firm. “I would like to take this opportunity on behalf of all the people of EY to express our heartfelt appreciation to our outgoing Chairman and CEO Jim Turley, for everything he has done for our profession over the last 12 years as chairman and CEO, and for his 36 years of service to EY,” Weinberger said in a statement.