The Association for Accounting Marketing (AAM) presented 33 Marketing Achievement Awards to 23 different firms in recognition of their outstanding achievements in the areas of accounting marketing and communications. Recipients were announced at the 2013 AAM Summit in partnership with the AICPA Practitioners Symposium and TECH+ Conference, held in Las Vegas June 10.
Here are the winners:
Rookie of the Year — Joseph Schwarz, Matson & Isom
Volunteer of the Year — Jennifer Wilson, ConvergenceCoaching
Marketer of the Year — Jamie Thomas, The LBA Group
Hall of Fame Inductees — Jayne Bates, Crowe Horwath and Brian Falony, BizActions.
Branding
Logo: Peterson Sullivan LLP
Integrated Branding Programs: Budget under $100,000: BKD, LLP
Integrated Branding Programs: Budget of $100,000 or more: Armanino
Collateral
Brochure: Armanino
Announcements/Invitations: Kennedy & Coe
Publications: Firm with $9.9 million in revenue or less: Cerini and Associates, LLP
Publications: Firm between $10 million and $24.9 million in revenue: Bergan Paulsen
Publications: Firm with $25 million in revenue or more: Rehmann
Marketing Campaigns
Recruiting Campaign: Firm with $25 million in revenue or more: BKD, LLP
Integrated Marketing Campaign: Aronson, LLC
Integrated Online Marketing Campaigns: BKD, LLP
Media Relations
Non-technical Published and Feature Articles: Citrin Cooperman
Integrated PR Campaign: HORNE LLP
Advertising
Single Ads: Henderson, Hutcherson, and McCullough, PLLC
Campaign: Total spend of $24,999 or less: Citrin Cooperman
Campaign: Total spend of $25,000 or more: WeiserMazars with Posner Advertising
Online Advertising: Skoda Minotti
Website
Website: Firm with $9.9 million in revenue or less: Dugan & Lopatka, CPAs, PC
Website: Firm between $10 million and $24.9 million in revenue: Peterson Sullivan LLP
Website: Firm with $25 million in revenue or more: Doeren Mayhew
Micro/Mini/Mobile Website: Firm with $9.9 million in revenue or less: Dugan & Lopatka, CPAs, PC
Micro/Mini/Mobile Website: Firm with $25 million in revenue or more: Greenfield/Belser Ltd.
Blogs: Freed Maxick, CPAs, PC
Multimedia
Budget of $9,999 or less: Dixon Hughes Goodman, LLP
Budget of $10,000 or more: WithumSmith+Brown, CPAs
Internal Programs
Corporate Social Responsibility: Firm between $10 million and $24.9 million in revenue: Smith & Howard
Corporate Social Responsibility: Firm with $25 million in revenue or more: WithumSmith+Brown, CPAs
Events
Budget of $9,999 or less: Clothier & Head, PS
Budget between $10,000 and $24,999: Citrin Cooperman
Budget of $25,000 or more: Freed Maxick, CPAs, PC
Surveys
Surveys: Cerini and Associates, LLP
Business Development/Lead Generation
Winning Proposals: Carr, Riggs & Ingram
Maverick Marketing
Maverick Marketing: UHY LLP
NEW! Members’ Choice
Members’ Choice: WithumSmith+Brown
