Cherry, Bekaert & Holland Rebrands

Richmond, Va.-based Cherry, Bekaert & Holland (FY12 net revenue of $123.6 million) launched a strategic rebranding initiative under the new name of Cherry Bekaert LLP.

The brand strategy is a result of more than a year of in-depth research and analysis of clients and marketplace influencers to uncover how the firm should represent its partnership with clients. The tagline for the newly rebranded firm is ‘Your Guide Forward’. “Our brand is representative of who we are as an organization. We are a dynamic company, and our identity reflects that image,” says Howard Kies, MP.

“The primary concern of our clients is growth, particularly given the current economy. We provide relevant solutions to companies at all stages of development and the insight necessary to manage growth for our clients and guide them toward their goals.” The firm’s new website was launched on January 16