Armanino McKenna Shortens Names, Unveils New Brand

San Ramon, Calif.-based Armanino McKenna (FY11 net revenue of $84 million)  is shortening its name to Armanino and the firm has unveiled a new brand and visual identity to better represent the firm’s growth and evolution.

Lori Colvin, partner and chief marketing officer of Armanino, says that the change presents an opportunity to project the firm’s dynamism in a “simple, but powerful visual statement.” The name change reflects how clients and members of the business community refer to the firm, a statement said. A video is available at