Aronson & Company Changes Name

Aronson & Company, Rockville, Md., (FY10 net revenue of $54.3 million) changed its name to Aronson LLC, effective Jan. 1.

This change coincides with the company changing its operating entity to a limited liability company.

“This will allow us to formally identify ourselves in the marketplace in the same manner that the market has been identifying us commonly for years – simply as ‘Aronson,’ says Jeffery Capron, Aronson’s MP. “The timing of the LLC conversion allowed us to simplify our name, while still retaining our founding identity.”