BDO Seidman Changes Name

BDO Seidman announced that effective Jan. 1, the firm will be known simply as “BDO.”

The U.S. member of the BDO International Network, joins other member firms in 115 countries around the globe in adopting this single global trading name.

The rebranding to BDO, which will be incorporated in all marketing and advertising initiatives, was announced as the firm begins a year-long celebration of the 100th anniversary of its founding in 1910. “The adoption of the single “BDO” brand name reinforces our commitment to the BDO international network, even as we celebrate our firm’s centennial here in the U.S.,” says Jack Weisbaum, CEO of BDO (U.S.).