BDO Seidman Changes Name, Just BDO

BDO Seidman (FY09 net revenue of $620 million) announced that effective Jan. 1, the firm will be known simply as BDO.

The U.S. member of the BDO International Network joins other member firms in 115 countries around the globe in adopting this single global trading name. The rebranding, which will be incorporated in all marketing and advertising initiatives, was announced as the firm begins a year-long celebration of the 100th anniversary of its 1910 founding.

“The adoption of the single BDO brand name reinforces our commitment to the BDO international network, even as we celebrate our firm’s centennial here in the U.S.,” says Jack Weisbaum, CEO of BDO U.S.